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Pitches That Worked: AARP The Magazine

A compelling pitch landed this writer her first big break at a top magazine

By Valerie Berrios - October 14, 2013
Sometimes a great idea alone is enough to capture the attention of an editor -- even if the angle of the original pitch wasn't necessarily the hook. Joan Trossman Bien sent a cold query to AARP The Magazine on an idea she had to profile a 64-year-old filmmaker. The result was an FOB piece in the October/November 2013 issue of the magazine that focused on an element of her pitch -- a program that pairs returning military veterans with older farmers who prepare the vets to be farmers themselves. The pitch was an especially big score for the writer because not only was AARP the largest publication she had successfully pitched, it's also a magazine that accepts only about 1 percent of new-writer submissions.


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