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7 Holiday Pitching Tips for PR Pros

Top tactics for standing out this holiday season

By Fred Godlash - November 25, 2013
Any good publicist knows holidays are a great opportunity to get your company mentioned or have a product included in a gift guide. With most of the traditional media outlets now online and social media playing a much larger role in a media campaign, what is the best way to take advantage of the upcoming holidays? Common questions include: What are the lead times for holiday gift guides? Do newspapers need as much time as magazines for pitching my client's products? What are the rules for social influencers?

Here are some tips that will help answer your questions and enhance your holiday media campaign.


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