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By Fred Godlash -
November 25, 2013
Any good publicist knows holidays are a great opportunity to get your company mentioned or have a product included in a gift guide. With most of the traditional media outlets now online and social media playing a much larger role in a media campaign, what is the best way to take advantage of the upcoming holidays? Common questions include: What are the lead times for holiday gift guides? Do newspapers need as much time as magazines for pitching my client's products? What are the rules for social influencers?