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Hey How'd You Launch a Specialized Documentary Film Company, Jamarlin Martin?
The CEO of Moguldom Media on breaking new ground with 'docutainment' content
By Janelle Harris -
December 23, 2013
Brave the comments section on a blog or website and, amidst the opinions, trolling and fire-and-brimstone judgments, there may be a business idea. It's where Jamarlin Martin, reigning CEO of Moguldom Media, gleaned inspiration for his most recent venture. For the past seven years, he's translated his expertise in African-American media consumption into a successful group of pop culture websites -- including MadameNoire and Bossip -- culminating into $15 million in ad sales this year alone and affixing Moguldom to Inc.'s list of top media companies in 2013.
Now he's broadening his scope, so to speak, with the creation of Moguldom Films, a burgeoning brand that will take topics that have gotten heavy traction on his suite of sites and turn them into documentary films. A former currency trader, Martin remains a numbers guy when it comes to using research and data to support the trajectory of his now two-pronged empire. Gunland, the first film in the 15-documentary series Martin plans to spearhead over the next two years, will examine the impact of gun violence on the black community in Chicago. The man clearly knows his way around online media. Here, he talks how he plans to saunter into movie-making.
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