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How to Score an Internship and Launch a Career in Sports PR

Three industry pros, including an ESPN vet, on kicking off a lucrative PR career

By Patrick Coffee - January 29, 2014
When you decided on a career in communications, sports may not have been the first thing on your mind. But pro and college sports are some of the biggest businesses in the world, and all those teams and players need PR professionals to help them manage their relationships with the public and the sports media -- the men and women who make a living reporting on everything from high school football to Olympic gymnastics. Here, three industry veterans reveal how to land that ever-important internship and kick off your career in the profitable world of sports PR.


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