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How To Pitch: The Advocate

Pitch news and culture stories that engage this mag's LGBT readership.

By Janelle Harris - July 15, 2015
The information in this article is current and accurate.

Circulation: 130,000 (print); 2.6 million monthly unique visitors (online)
Frequency: Bimonthly
Special issues: Feb/March: Spring Travel, Queerest Cities; April/May: Health/HIV; June/July: Pride; Aug/Sept: Fall Travel; Oct/Nov: The Vanguard, which profiles LGBT leaders and thinkers; Dec/Jan: Year in Review/Person of the Year

Background: My, how The Advocate has grown. Sprouting from its humble beginnings as a mimeographed newsletter dispensing information to its then-LA-based audience, its ownership has changed, its coverage has broadened and it was streamlined to a bimonthly production schedule. But its editorial mission of reporting for an LGBT readership is still the same. Now in its 48th year, the title's commitment to conveying the events, experiences and figures relevant to LGBT interests is still as fresh as it was back in its early days.

Brand expansion over the years means the mag not only appeals to a larger audience in the United States, it's also garnered a growing international following in Canada, Mexico, Australia and the UK. Published by Here Media, the same company that produces brethren gay fashion, style and culture bible Out, The Advocate is in a class by itself. "There are lesbian-specific publications, there are trans-specific publications, there are gay-men-specific publications," said editor in chief Matthew Breen, "but in terms of an LGBT magazine, we really don't have competitors. We're the only magazine in the space."


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