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Background: There are those home owners who slap some flat paint on the walls, throw an area rug here and there, and live happily ever after. And then there are folks who read Dwell. "Dwell's readership is split nearly 50-50 between the trade community (architects and designers) and those who are just passionate about modern design," explained editor-in-chief Amanda Dameron, who oversees the 13-year-old mag's mission of delivering the best in modern design and shaping Dwell into a multifaceted media brand, not just coffee table eye candy. ...