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Background: There are folks who purchase living spaces -- town houses, condos, lofts, apartments, house boats -- roll some flat paint onto the walls, throw an area rug here and there, and live happily ever after. And then there are folks who read Dwell.
It's an audience equally split between people who make a career in the world of design and others who are simply enthusiasts of it, more male than female with a higher median income than readers of other shelter mags, but they all see the value that it adds to their lives. "Dwell has an incredibly diverse audience comprised of professionals, such as designers and architects, as well as those that are enthusiastic about modern design ideas and news," said editor-in-chief Amanda Dameron, who oversees the multifaceted media brand.