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Circulation: 1.5 million
Special issues: None
Background: There's been so much media coverage on the struggles of women trying to "have it all" and "find balance," that it's no wonder we're not all permanently clad in straitjackets, knee-deep in depression from the suffocating pressure to be all things to all people at all times. But while many popular theorists advise that women are, in fact, crazy for trying to achieve perfect harmony in all areas of their lives, Self insists it can be done. "We set forth aspirational yet attainable goals -- at the gym, at work and beyond -- and give our reader the tools to reach them," says deputy editor Kari Molvar. "We show her that she can realize her ultimate goal -- happiness -- by tapping into her greatest source of strength: herSelf."
At first glance, Self appears to be yet another fitness mag slinging advice on sculpting the perfect abs and lifting booties to Kardashian-worthy status, and that's in part to newsstand proximity to titles like Shape and Women's Health. But while physical health is certainly important in a woman's quest for world domination, it is but one piece of Self's overall editorial mission. "Self is the motivated woman's guide to life," Molvar explains. "We are an authority on health, wellness, beauty and style for the woman who wants to achieve her personal best in all aspects of her life."