This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to colleagues, clients or customers, use the Reprints tool at the top of any article or visit: www.mbreprints.com.
|Back to Home > Content > How To Pitch > How To Pitch: Redbook|
Background: The fresh incarnation of the 110-year-old Redbook, which debuts with the April 2013 issue, is tangible proof that readers' opinions influence editorial content. "I think it's better to call it a complete re-imagination of the brand or a total brand reset," editor-in-chief Jill Herzig said of the magazine's new direction and feel. "There are redesigns and there are redesigns, and this one not only changed how the magazine looks, but how it's focused."
Redbook now dedicates 50 percent of its pages to fashion and beauty, up from 30 percent in the previous version. The change, she added, was based on research that showed that readers were increasingly interested in style, because the mag specializes in showcasing fabulous finds at a budget-friendly price point of around $50.