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Background: Certainly, giving birth to a child is one of the most beautiful, serene moments in a woman's life. The days and years that follow, however, are anything but. Luckily, for moms (and dads) knee-deep in the trenches of parenthood, Babble.com is committed to serving up real-talk content in all of its nitty-gritty detail. "We really started to be this alternative parenting space, which wasn't available at the time," said Dara Pettinelli, Babble's senior manager of editorial. "There wasn't anything that spoke to the new, modern parent."
Though all things baby and baby-rearing take center stage on Babble, the site has evolved into more of a lifestyle outlet since its 2006 launch and now covers love and relationships, fashion, health, wellness, entertainment, travel, tech, work and money. It's a strategic move by editors who want to cater to every aspect of readers' lives, executing an editorial mission to "be the parents' friend."