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Background: Long before Beyoncé assured millions of girls they run the world and uber-cool celebrities such as Lena Dunham proclaimed themselves feminists, Bitch magazine was waving the feminist flag high and proud. Since its first issue in 1996, Bitch has taken a thoughtful look at the media, news, culture and popular culture through a feminist lens. "I feel like Bitch was [writing about feminism] before it sort of blew up on the Internet with Jezebel and Hairpin," says Kjerstin Johnson, the magazine's editor in chief, "but it's cool that more people are doing it."
But while competitors such as Ms. Magazine and Makeshift may focus more on politics and personal essays, Bitch takes an eagle-eyed look at pop culture and discusses it from a feminist vantage point. It's the magazine's niche. "People go see a movie or watch a TV show, and they look to Bitch for the feminist response," says Johnson.