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Blake Gernstetter

Streamlining Job Searches Using Semantic Web

At mediabistro.com’s upcoming Semantic Web Summit, experts will explore the many ways in which this blossoming technology will alter the way we share information and utilize data online. One application is the job search. Writer Katie Bunker asked Martin Hepp, professor of general management and e-business at Universität der Bundeswehr München in Germany, and chief executive officer of Hepp Research GmbH, to explain further: How does this technology apply to a job search, and change the user experience both from an employer’s standpoint as well as from a job seeker’s?

“Job posts and resumes are usually available in a structured form already, but when we use the current Web for matching open positions and candidates, the Web acts as a giant shredder for data structure and data semantics: My own resume on a Web page only contains text about my qualifications, and a company’s ‘open positions’ page contains only weakly structured data about the job. This means that computers cannot help a great deal in suggesting matches.”

“With [semantic technology], anybody can expose his or her skills and expertise as structured data, either on a personal Web page, a social Web application for business connectivity (e.g. LinkedIn), or a dedicated ‘Semantic Web’ job site. Companies can publish their demand for labor the very same way. Then, novel matchmaking engines can suggest high-quality matches.”

Martin Hepp digs into how to create a strategy around linked data, e-commerce, marketing and brand positioning at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.

Cheezburger Network CEO Ben Huh’s Career Advice for Entrepreneurs

When Cheezburger Network founder and CEO Ben Huh was starting his career, he had one rule: Only take a job if you can work directly with the CEO. In doing so, he says, “I probably learned 10 percent of the things that they’d try tell me, but that 10 percent was a hell of a lot better than 10 percent I could have learned elsewhere.” In part three of our Media Beat interview, he explains, “When I joined companies, I didn’t care where I got in; I only cared about where I got out.”

Huh says, “The best advice I can give [entrepreneurs] is to start,” adding, “What’s really important.. is the first-time entrepreneur puts that risk fear aside.” He admits “it’s that first step that’s probably the hardest to take,” but as Huh has proven, it can really pay off.

He also talks about taking inspiration from others to create an original product, why you should never get too comfortable at a job, and the qualities he seeks in new hires.

Part 1: Ben Huh on Growing the Cheezburger Network: ‘We’re Looking for that Nugget of Passion’(WebNewser)

Part 2: Ben Huh: ‘Users Have Far More Control Over the Business than What We Were Used To’ (WebNewser)

HR Pro Sharon Jautz on The New Rules of Interviewing for a Job

JENNIFER PULLINGER

sj_mjd.jpg Sharon Jautz, director of human resources at Asset International, has more than a quarter century of HR experience in the media industry, but those media jobs have changed since she first started out — and so has the job interview game. Ahead of her talk on career management at Mediabistro Career Circus August 4, she tells writer Jennifer Pullinger what the new rules are for interviewing for a media job in today’s hiring environment.

“Market yourself in terms of your accomplishments rather than making your resume look like you’re a newspaper guy or a video guy. You need to market yourself in this economy as a media guy. [For example,] ‘I know Final Cut Pro. I know this content management system. I know breaking news. I know how to write feature stories, I know how to edit. I’ve managed freelancers…’ I’m looking for skill sets as opposed to background and experience.”

Sharon Jautz shares tips on managing your media career in her upcoming panel discussion at Mediabistro Career Circus on August 4 in New York.

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For a Former Atlantic Intern, Payback is More Than Just Personal

katharinerust.jpgBy Katharine Rust

The recent news of the Atlantic Media Company‘s decision to not only pay their current interns, but retroactively pay those who interned in their first “academy” — a six-month, full-time, unpaid internship last fall — is not only fantastic on a personal level, but on a higher level, as well.

I was one of those interns, toiling away 10-12 hour days for six months, surviving off whatever I could garner bartending in the fratastic D.C. neighborhood of Adams Morgan on weekends. Did my friends and family think I was crazy to work for free? Of course, but I loved it and relished every opportunity offered to me while I was there.

Besides, I knew going into it that I was going to struggle, but from my experience as an editor at a magazine in New York and as an intern at various magazines before that — all of which were unpaid — struggle, I’ve learned, is a part of the business of journalism. It’s a creative field, it’s competitive and because of both, I’ve found that employers have the upper hand in every way possible. (I may come off as bitter, but it’s hard to swallow two title promotions in four years with no increase in income and a boss telling you to ask your parents for money.) So my decision to take an unpaid, full-time internship was conflicting, yes, but coming from a place where I was already struggling with the amount I was being paid, it was easier to justify the work without the monetary compensation when I could solidly say I loved what I was doing.

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Men’s Health Ed. at mb Panel: ‘Present Yourself, Not Your Card’ to Land A Media Job

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From left: InStyle.com editorial producer Tiffany Black, Men’s Health associate editor Jason Feifer, Viking Children’s Books associate editor Kendra Levin, MTV News and Documentaries freelancer Darragh Worland, and mediabistro.com associate director of education Jessica Eule discuss how to land your first media job.

Last night, those eager to nab their first job in the industry learned tips of the job-hunting trade at mediabistro.com’s “Land Your First Media Job” panel discussion. Five industry veterans offered actionable advice to the classroom filled with college students, recent grads and those looking to transition to a new career in media.

Darragh Worland
, a freelancer for MTV News and Documentaries, emphasized that there is no shame in publicizing that you’re looking for work. She said that at the moment, unemployment is “like one big party and everyone’s invited.”

So how can you set yourself apart in the crowded media job market? Find out, after the jump…

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InStyle Editor’s Pitching Advice: ‘Arm Your Editor With Exactly What She Needs’

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From left: InStyle deputy editor Donna Bulseco, Seventeen senior editor Jessica Blatt-Press, Real Simple deputy editor Rachel Hardage, About.com health editor Kristin Kane, and More contributing fashion features editor Susan Swimmer discuss their ideal freelance pitches at last night’s ASME Next panel.

At last night’s ASME Next “Slam-Pitch Workshop,” magazine industry pros shared their pitching preferences and peeves with an audience of junior-level editors. Real Simple assistant editor Kristin Appenbrink moderated the panel, which included InStyle deputy editor Donna Bulseco, Seventeen senior editor Jessica Blatt-Press, Real Simple deputy editor Rachel Hardage, About.com health editor Kristin Kane, and More contributing fashion features editor Susan Swimmer. With decades of combined experience fielding (and submitting their own) freelance queries, the panelists had plenty to say about the do’s — and don’ts — of pitching.

For a pitch to succeed, Bulseco said its sender needs to have “thought through what you’ll need to think through,” as an editor. “You need to arm your editor with exactly what she needs to be your advocate,” she advised. Someone who just left Page Six Magazine recently pitched Bulseco with an item on Mad Men star January Jones, and included a news peg related to the show: “[The freelancer] understood the things cycling through my mind,” Bulseco said. “Either it hits me and it’s appropriate, or else I don’t really have the time.”

The consensus: pitching via email is a must, with a subject line that explicitly states your pitch is intended for a specific section. “Know the slugs in a magazine,” said Blatt-Press. “Everyone speaks the same magazine-speak, with slight variations.”

“You’ve got about five to 10 seconds to make us keep reading,” explained Kane. Bulseco agreed that pitches “should be fun to read. We’re all readers — we’re all jaded readers,” she said of her magazine editor peers, asserting that queries “can be a little conversational — but informed.”

But what bullets should be dodged when sending freelance pitches?

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