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Archives: September 2010

Applying In The Wrong Order | Cooper To Give Away 300 New Cars | More Stuff That Happened Yesterday

While the world (or at least the East Coast, isn’t that the same thing?) slept, here’s what happened. Ask A Manager tackles why on earth you would want to have an informational interview after you’ve already applied for a job, and Anderson Cooper might be becoming a daytime talk show host. Plus more…

Diller Likes AOL While National Journal’s Latest Hire Talks Decline, Plus Other News of the Day

- Well the Wall Street Journal is sure enjoying a recent jump in its advertising revenue, and it wants to make it clear that the New York Times isn’t matching it. According to a company memo obtained by Romenesko, the WSJ‘s print and online revenue jumped 17%, while its digital advertising revenue skyrocketed up 29% in the first quarter of 2011. How’s NYT‘s? According to the memo, “for the same three month period the New York Times has forecast total print and online revenue for its calendar third quarter to fall 2 to 3% compared with a year before. Total print advertising revenue is expected to be down 5%. Total digital advertising revenue is projected to rise 14%.” Does this mean the WSJ is winning?

- AOL has one fan in IAC CEO Barry Diller. Of course this fan was speaking at AOL’s recent acquisition, TechCrunch’s conference when he spoke of AOL. “For the first time in more than ten years … which in an internet company of such size is an eternity … real things are happening,” said Diller, according to paidContent. “There is a real direction, a real plan, it is under a real leader. It is independent, it’s got a real chance.” What are Diller’s thoughts on Yahoo, however? He didn’t want to talk about it.

- The media watchdog group Free Press has filed a complaint to the Federal Communications Commission to stop the practice of paid publicists supporting products on television news casts, when the news station presents the person as a consumer advocate. This move by the Free Press has come on the heels of Los Angeles Times columnist James Rainey calling out the FCC for not doing something about this practice. “The agency hopes the threat of public embarrassment will keep hucksters in check,” wrote Rainey. “Judging from my reporting on toy woman Werner, I’m not so sure. Several PR professionals told me they see secretly paid promotions only growing…. Television stations won licenses from the FCC with promises to uphold a trust to serve the public interest. Critical in that trust is helping the audience understand where content comes from.” Wonder how the FCC will react to that.

- It’s a continuing theme of this nightly roundup, but National Journal picked up another hire today. Boston.com’s editor David Beard will join the publication as its deputy editor-in-chief and online editor. But Beard had some thoughts about what he does and the old media world as he left. “I thought about the first Times owner…and how much he really dreamed up new ideas and thought like an entrepreneur — as opposed to a manager of an extant company,” said Beard to Nieman Journalism Lab. “I didn’t want to live my life managing decline.” That’s a sad, but poignant statement.

Jobs Of The Day: New York Fashionistas Needed

Sugar Inc is hiring a New York fashion editor. You’ll cover Fashion Week etc., write other original content, and keep readers stylish all while producing “several” articles a day. Think you can handle it? Show them your stuff.

POLITICO has an open position: a health care editor. (Arlington, VA)
Sunset magazine is hiring a senior travel editor. (Menlo Park, CA)
Grosset & Dunlap/PSS! seeks a designer. (New York, NY)
TheWrap is hiring a senior TV writer. (Santa Monica, CA)
The W.M. Keck Observatory needs a communications and public programs officer. (Kamuela, HI)
The Boston Globe is hiring an editorial designer. (Boston MA)
Deluxe Corp needs a senior product manager of social media marketing solutions. (Saint Paul, MN)
GrooveZoo is seeking a freelance graphic designer. (Santa Cruz, CA)
Concepts Inc needs an assistant PR account executive. (Bethesda MD)
LAPTOP Magazine needs a senior writer. (New York, NY)
Lehman Millet needs an art director. (Boston, MA)

Every day we scour major job boards, including, but not limited to Mediabistro.com’s listings, to find the best media jobs out there. We screen out duplicates and scams so you know you’re only receiving the top choices.

As of the time of this posting, there were 1282 jobs on our board.

Growing A New Job Post-Bonnier

Sarah Kinbar was let go as editor of Garden Design earlier this year. What’s she been working on since?

Well, Folio: finds, Kinbar’s been working on growing a site of her own. GoodGardenIdeas.com officially launched as a full-fledged site this month, and has received more than 10,000 uniques since.

“”There was a hole in the market for a site that covers edibles, plants, design, travel and photography from the gardener’s perspective, and that is what I’ve created,” Kinbar told Folio:. “Garden Design magazine focuses mostly on upscale residential landscape architecture, while my site is about tangible ideas that my readers can apply in their lives. There’s plenty of room in the marketplace for both of these concepts to flourish.”

After Layoffs, Newsweek Hiring

It’s been a busy week for Newsweek. Not only did the magazine name a new global publisher (h/t FishbowlNY), but the soon-to-be-Sidney Harman-owned property is reportedly in talks with Daily Beast editor-in-chief Tina Brown to run the magazine.

And Folio: noticed something interesting on Mediabistro.com’s job board: there are two open positions at the magazine, posted yesterday.

“One is a product manager/director, which will be responsible for Web and mobile product planning and execution, and will work with third party partners to assess partnerships and licensing opportunities and implement new products.

“The other is a director of audience development and analytics, which will be responsible for driving traffic on all Newsweek Digital products as well as overseeing digital analytics.”

Not quite newsroom jobs, but ones that will be crucial if Newsweek wants to take the cachet it once enjoyed in print and translate it for an online audience.

Columbia Journalism Review Needs a Media Critic

Media critics seem to be in high demand these days. On Monday, Jeff Bercovici joined Forbes while John Koblin left his home at New York Observer to start writing for Women’s Wear Daily. And now, the Columbia Journalism Review wants to find a new media critic for fiscal and economic policy coverage.

It’s a fellowship, not a full-time job, but for those opinionated souls out there with experience in journalism, it seems like an ideal secondary income source. Here’s a rundown of what CJR wants.

Funded by the Peter G. Peterson Foundation, the Peterson Fellowship was created to encourage the business and Washington media to take the long view. Among other things, we’ll encourage the press to explore the national debate over the federal budget, the national debt, entitlement programs, and taxes; the impact of Washington economic policy on Wall Street and financial markets; the still-unknown public exposure to various financial stabilization measures and its impact on future economic policy choices; the fallout and long-term consequences of financial-sector reforms; the social consequences of the crisis, including wealth transfers resulting from foreclosures and other forms of economic dislocation; and the impact of the crisis on social mobility, income distribution, poverty, and personal savings and home-ownership rates.

The job will pay $3,333.33 a month (that’s a weird number to land on), but does not include benefits. “Fluency with economic and policy questions a plus, as is familiarity with Washington media eco-system.” So for those Peter Orzag lovers or Lawrence Summers aficionados, this one is for you.

Dan Abrams: “We’re Making a Profit”

For those working at Mediaite, here’s some good news. Founder of Abrams Media, publisher of Mediaite, Dan Abrams says his company will soon be profitable. And here’s some news for those wanting to work for Mr. Abrams, he’s launching three new sites.

Abrams spoke at an Advertising Week forum this morning, and he declared that his company “will be profitable in January or February,” according to Business Insider. He went on to defend digital media as a whole, particularly the sites that aggregate other news, like Mediaite.

“To suggest that digital media as a whole isn’t going to be profitable is ridiculous,” said Abrams. “If you’re doing good content and you’ve got devoted communities of people coming to your site, you’re not only going to be successful, but profitable. I’m not doing this because it’s a vanity project, I’m doing it because we’re making a profit.”

And, of course, the most important news for those looking for jobs, Abrams plans to launch three sites, but he did not appear to go into great detail about the new ventures.

What’s Your LinkedIn Ranking?

You might know your Google ranking, but do you know your ranking on LinkedIn?

Glen Cathey is the Boolean Black Belt, and he says your LinkedIn ranking is pretty important, yet “defies logic.”

When he searches for himself on LinkedIn, he’s the last, not the first result.

“Am I somehow penalized for having a detailed profile, more activity and a high number of connections? Of course I can’t say for certain, but it’s worth noting that from the search results alone, it appears so.”

When he searches for a connection, that connection is the last result.

“It’s as if the higher keyword frequency of Eric’s name is actually penalizing his search rank.

“In this case, the #1 result doesn’t mention ‘Eric Jaquith’ as ‘keywords’ anywhere – the name is only mentioned in the name field. He’s a 3rd degree connection with 17 total connections….Susan, the #2 result, mentions his name twice and she is a 3rd degree connection with 4 connections….Wendy, the #3 result, mentions Eric’s name once and she is a 2nd degree connection with 500+ connections….Eric’s own profile mentions his name 4 times, he’s my 1st degree connection, has 500+ connections and he is ranked last…Coincidence?”

He found a response on LinkedIn’s site. The response is somewhat mystifying, including the words:

“More keywords aren’t always better. Our advice would be to only include the keywords (including repeated keywords) in your profile that best reflect your expertise and experience. If you integrate an extended list of keywords into your profile, you are likely showing up in a high number of searches…ask yourself whether members consider your profile relevant to their search. If not, their behavior as a collective group may be influencing the algorithm used to rank you in search results.”

In short, on LinkedIn, just as on the Web, keyword stuffing is a no-no. But if Glen’s 1st-degree connection is ranked lower than a person he’s never met, it’s possible that LinkedIn’s system for determining who’s gaming the system is a bit…over-aggressive.

On the bright side, we imagine recruiters are more likely searching LinkedIn for keywords like “writer” or “PR professional” rather than your name.

Update: For what it’s worth, I’m the first “Rachel Kaufman” I see when logged in, and the seventh when logged out.

Deseret News Gilbert: “Optimistic about the industry? No”

Fresh off the heels of cutting 43 percent of Deseret News‘ staff, CEO Clark Gilbert spoke to a Dallas, Texas advertising conference about the future of media. Lets just say he doesn’t have very many good things to say about the media industry right now.

To start off, he expects only 1-in-10 old media outlets to survive the switch to digital that nearly every organization will eventually need to undertake as print advertising and circulation crumbles. “Optimistic about the industry? No, not at all,” said Gilbert, according to Net News Check.

He added: “What I find repeatedly is that the traditional medium overwhelms” the website. “And that will always make sense (to the traditional medium) … until you’re dead.”

He just sounds like a ray of sunshine, though, he may prove himself right once all is said and done. According to Gilbert, his reorganization plans are working swimmingly. One of the television station sites (KSL.com) now holds a 64 percent market share in the area. Although that seems really high, it beats out the local Craigslist site according to Net News Check.

SourceCon: Why Being On FourSquare Could Get You A Job

Sourcers are increasingly turning to less and less conventional methods of using technology to find names, and if you want your name to be found, you’d better figure out where they’re looking.

In the morning’s SourceCon talk, Shannon Myers, the owner of Walton Search, explained some of the techniques she’s using to find possible hires.

  • Search: Myers doesn’t just use Google. She doesn’t just use Google and Bing. She’s using search engines “most” people haven’t touched since 1998, like Lycos and Altavista.
  • What this means: Check your search ranking….everywhere. Google is still by far the biggest player in search, but every once in a while, try Binging yourself. Then see what happens when you type your name into Ask.com.
  • What she’s doing: Myers uses people search engines like Pipl to find more information on people.
  • What this means: You can’t do much about getting on Pipl, which is an aggregator (and you wouldn’t really want to work to make your home address more visible anyway), but Pipl aggregates from places like Jigsaw, which it wouldn’t hurt to be on. Hit up this page to see if you have an auto-generated Jigsaw profile.
  • What she’s doing: Myers uses Foursquare and other location-based services to find groups of people to recruit. “What if you’re in a city and you want to meet everybody from Deloitte? Why don’t you stand outside their building and check in?” she asks. “You can put in a check-in note that says, ‘Hey, if you’re a Java coder and looking for a job, come over to this pub and I’ll buy you a drink.’”
  • What this means: Tech-savvy sourcers are looking everywhere. Keep an eye on emerging tech, if you’re in a high-tech industry (maybe a hot Silicon Valley media startup over a venerable print magazine) because you never know where the headhunters are hunting.

Important caveat: The tech literacy level here is INCREDIBLY varied. Myers’s presentation, which was incredible, may not represent what all sourcers are doing. Case in point: when she asked for a show of hands – “How many people use Google Docs?” – about 20 percent of hands went up. That means that four out of five sourcers at this conference are probably not on Foursquare or searching Bing.

The Yellow Pages may still be a typical sourcer’s best friend. At another point, Myers mentioned that she taught herself to use complex Google search strings by actually calling up Google and asking for help. “This was before Google was a verb,” she admitted. An audience member replied: “Although this [presentation] is about social media and search strings, it’s the phone that ultimately got you what you needed.”

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