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Archives: April 2011

Jobless Claims Surge

The number of claims for unemployment insurance from first-time filers rose 25,000 to 429,000, the highest claims have been since January, the Department of Labor said today.

This report, coupled with a report from the Commerce Department showing that GDP slowed in the first quarter, underscore how fragile the economic recovery truly is.

Analysts told the LAT that despite three straight weeks where jobless claims have exceeded 400,000, it’s too early to say the labor market is losing momentum.

Yet the report is not an encouraging sign.

Next Friday the Bureau of Labor Statistics will release its report on unemployment: we’re betting it will be eagerly and widely anticipated to make sense of some of these crazy numbers.

For Pitching Rebecca Jarvis, Timeliness Wins The Day interviews business and economics correspondent Rebecca Jarvis on how PR pros can pitch her.

She says that unlike many media pros, she likes being pitched. Just know what Jarvis covers (the recession, employment, the housing market, and consumer interest pieces) and to be timely. If you see a story making headlines and have a new angle on it, feel free to Tweet her. “I’m completely OK with somebody contacting me over Twitter and saying I have a story idea for you….I like to hear from people.” Unlike most TV reporters, she says, she’s “highly” involved in the pitch process, so you can pitch her directly rather than one of her producers.

Media Moves | Crankypants | More Yesterday’s News

Jobs Of The Day: Get Bookish At The Brooklyn Library, And More

Brooklyn Public Library
The Brooklyn Public Library needs a marketing and communications associate. (Brooklyn, NY)

If the last book you cracked open was Harry Potter, maybe one of these other jobs is up your alley?

The Allegra Network is hiring a marketing specialist. (Addison, TX)
FoodMatch seeks an art director. (New York, NY)
Alfred Music Publishing has an open position: a PR and advertising coordinator. (Van Nuys, CA)
The Economist Group seeks a contract video editor. (New York, NY)
Cengage is seeking a content project manager. (Boston, MA)
American Express wants a manager of communications. (New York, NY)
Beckly Newspapers Inc has an open position: a reporter. (Beckley, WV)
The New York Times Company seeks a email marketing retention manager. (New York, NY)
Blue Magnet Interactive has an open position: an internet marketing manager. (Chicago, IL)
Future US is seeking a senior video editor. (San Francisco, CA)

Every day we scour major job boards, including, but not limited to’s listings, to find the best media jobs out there. We screen out duplicates and scams so you know you’re only receiving the top choices.

As of the time of this posting, there were 1607 jobs on our board.

Why The Media Revolution Couldn’t Have Been Stopped

We media folk are in deep doodoo these days, thanks to this little thing called “the internet.”

If only we’d seen it coming and acted proactively instead of reactively. We might all be gladly shelling out micropayments for every newspaper from the New York Times to the Podunk Weekly so we could read our favorite journosuperstars (paid as well as pro athletes, of course) on our tablets and mobile phones the size of a fingernail.

Well, says futurist Jamais Cascio says, we did see it coming.

This video from the Knight Ridder Information Lab from 1994 forecasted—in 1994!!—tablet newspapers.

If you don’t have time to watch the whole thing, just watch the first 5 minutes, which are eerily similar to what the iPad turned out to be.

So why, if this was predicted, did this stuff take us by surprise?

Three reasons, says Cascio:

“The forecast future is impossible: what is described is so outside how we understand the world that we can’t see how we get from here to there. Therefore, we can ignore it….The forecast future is unacceptable: what is described, while technically believable, is outside of what we deem “right” for the industry/society, or has elements that don’t fit our knowledge of how the industry/society works. Therefore, we can dismiss it…The forecast future is scary: what is described, while both believable and plausible, would be devastating to us or to our industry/society. Therefore, our only choice is to reject it.”

In fact, the IDL was closed a year after this video was made. Sigh. And Mario Batali Cook Up A New Yummy Job

Another day, yet another job “contest” where the winner gets to hang out with a celebrity. (See previous examples here, here, even here).

The latest? Celebrity chef Mario Batali. He’s seeking a media production coordinator, which means you’ll be involved in:

* Preparation for shoots (research contacts, costs, restrictions, and location permits)
* Assist in various aspects of video production
* Update and manage video archival system
* Onsite assistance at all shoots
* Research, compile and present all preparation for upcoming shoots
* Coordinate with food stylists for setup and production
* Format recipes for final presentation
* Coordinate site visits and host guests as necessary
* Research print and online media for future needs

And more.

Unlike previous celebrity job search contests, you do not need to create a video or anything. Just apply at and pray they pick you.

In addition to being an amazing chef, we hear Batali’s a fun guy to hang out with (here’s a story about his early days). Good luck.

This College Newspaper Advisor Is Crazy (And Right)

This post made the rounds earlier this week to much derision, mainly because the author, who goes by the name of “journoterrorist,” said that “surviving a term as college editor is like surviving cancer.” The collective internet said WAIT WHUT? and a mini viral shitstorm was born.

For good reason.

But aside from that remark, turns out the terrist has some useful advice. Being the editor of a student paper, even for a semester, is a great resume line. And the selection process at some papers is so competitive—this guy calls it “only a tad less bloody than the ancient Romans in the Coliseum feeding Christians to the lions”—that you’ll ace every job interview you go on. A former college newspaper editor told “journoterrorist” the following:

Running for editor prepared me for every job interview, blind date and social confrontation I’ve ever walked into. I have actually been surprised at how calm I am when being interviewed for a new job. The tedious process of being grilled for an hour and having every editorial flaw you have committed shoved in your face makes the awkward handshaking with a potential employer out to be a nice day at the beach.

Plus…”Being editor of your student newspaper is the first time you’ll ever be in charge of something substantial without an adult wielding veto power.”

At Florida Atlantic University, where this blogger worked until 2010, that meant overseeing a budget of $80,000. (At smaller schools, trust us, that number is considerably smaller. But the point remains.) That’s more money than you’ve probably had at one time and it’s yours all yours to spend MUAHAHA. Or something. But it’s definitely a great learning experience.

But cancer? Really?

Meredith Corp Reports Drop In Revenue, Profit

Magazine publisher Meredith Corp (MDP) today reported a roughly 8 percent drop in earnings on a 3 percent drop in revenue for the 3rd quarter of 2011, the company said.

The National Media Group, which publishes Meredith’s magazines like Better Homes & Gardens, was slightly less profitable in this quarter ($48 million) than a year ago ($51 million), but by looking at the first three quarters of the year taken as a whole, the media group is doing slightly better, with an operating profit of $128 million, up 6 percent from $121 million in the first three quarters of 2010. (Looking at the company as a whole–which also runs a number of local TV stations and a marketing arm–profits are up 37 percent for the first three quarters of the year.)

A surprising (to us) revenue stream: licensed merchandise. (We thought only Martha was winning in this area.) But 3,000 Better Homes & Garden-branded products are being sold at Wal-marts across the country and revenue from this project is up 15 percent, the company said.

Since magazines operate on a different time schedule than the rest of us, Meredith is able to make predictions for how the rest of 2011 will turn out: the company expects full-year earnings per share to range from $2.72 to $2.78, or about 20 percent higher than 2010′s results. Magazine advertising is expected to be down in the single digits while TV advertising will be up 10 percent or less.

Big Shoes To Fill | When You Are The Headline | Aflac! | More Yesterday’s News

Head Back to College as West Virginia University’s New Communications Specialist

Calling all writers! West Virginia University is looking for a new communications specialist to join its University Relations team in Morgantown, W. Va.

In this role, you’ll identify, craft and manage high-quality editorial content for the school’s news, marketing and public information materials. You should be Web-savvy, as you’ll be dealing with the online news, social media, periodicals and more. You’re basically signing up to be the primary media relations contact for your assigned academic disciplines, promoting key initiatives, responding to information requests and helping to develop communications strategies.

To be considered, you’ll need a bachelor’s degree in communications, journalism or a related field. Significant related experience will do, too, as team players with cross-platform knowledge are most wanted. If interested, grab a few of your best writing samples and apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.