The Magazine Publishers Of America released a list of twenty facts about magazines and their circulation numbers that should convince anyone that print, at least print on glossy paper, is not dead.
Apparently 92% of U.S. adults read magazines, though of course the MPA doesn’t want us to know how often or how many or if they counted the people who just breeze through an issue of Us Weekly in the dentist’s waiting room.
Anyway, The Twenty Tweetable Truths About Magazines are packaged in convenient 140-character-or-less form and readers are encouraged to “Tweet and reTweet” any of the soundbites they like to help prove that magazines are alive and well.
Unfortunately, we don’t see “Circulation generates more than 40% of magazine revenue” as becoming a trending topic any time soon..
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