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Posts Tagged ‘networking advice’

Celebrity Publicist Marvet Britto: ‘I Call Networking Not Working’

Marvet BrittoWith so much emphasis placed on networking, it’s always refreshing to hear someone say that “who you know” isn’t the most important thing for success. Marvet Britto, a global brand and PR strategist who has worked with Microsoft and Motorola, says your work is what really opens doors:

I’m blessed to say, in almost 20 years of business, I’ve never solicited one client. They have all come to me based on referrals, and I would hope it has been fueled by the work I have done. I think, so often today, people really spend most of their time networking. I actually call networking “not working,” because most people go to rooms, or dinners, or events and spend 90 percent or more of their time talking to people they already know. So, for me, I felt as though I would just simply do the work and do the work to the greatest degree of excellence and others would gravitate to me. I believe that when you do something well, you will create a category and begin to define and build your own brand, [to] which others will, like a magnet, be drawn to you.

To find out how Britto built her own firm — with zero experience in the PR biz — read So What Do You Do, Marvet Britto, President and CEO of the Britto Agency?

Sherry Yuan

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7 Ways to Turn a Chance Encounter into a New Career

Meeting someone with the right connections to give you a shot at an interview can be both exciting and nerve-racking. For the latest Mediabistro feature, industry professionals explain how any job seeker can win over a prospective employer on the fly.

Tip No. 2: Start with the Relationship, Not the Resume

Remember, networking is about creating a connection, not making a hard sell. “Focus first on building the relationship with the executive. It’s important to make a connection before asking for anything,” said Kent Lee, career consultant for Yahoo! and CEO of Perfect Resume. “This can be done by simply asking questions that show a general interest and enthusiasm in the executive’s company.”

Read more in Networking 102: How to Turn a Chance Meeting Into a Career Opportunity

Nick Braun

How To Get Over Your Networking Fears

If all the spring conferences and after work mixers typically leave you noshing on free appetizers rather than actually meeting people, there’s a cure. In mediabistro.com’s latest AvantGuild feature, career coaches outline five steps to help even the most socially averse conquer their new-people phobia.

No. 2: Listen first.

The one hard and fast rule to remember is to listen more than you talk, says Juli Monroe, a coach at 1 to 1 Discovery, a Washington, D.C.-based networking and social media agency. “If you listen first, then you know how to talk about yourself,” she explained. “If you can address their needs, then you can pitch your services, but in a targeted and strategic way.”

Read more in How To Network in Any Situation.

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55 a year and get access to these articles, discounts on seminars and workshops, and more.