Potentialpark Communications, which studies online recruiting and employment branding, has released the top 30 recruiting sites in the U.S. Top of the list: Banks, accounting firms, and the like. Bertelsmann, Deutsche Bank, and Accenture top the list, followed by Microsoft, Ernst & Young, and other big names.

Missing? Hearst, Hachette, Gannett, Edelman, Penguin, Cp+B…you get the idea.

Come on. We’re creative thinkers and brilliant people. Surely we can have a jobs page more interesting than a bank.

Of course, if you’re in an industry that’s thought of as inherently interesting, you don’t need to advertise as much. But will things change when young talented graduates realize just how low salaries in media are falling? Don’t know the answer. What we do know is that a good recruiting site:

  • Clearly explains the company culture
  • Makes the available jobs sound interesting/fun
  • Isn’t impossible to use when you actually try to apply for a job