La Raza, the most widely read Spanish-language newspaper in Chicago, has increased its readership (though not necessarily circulation) by 9 percent since last year, parent company ImpreMedia announced. The company attributes its growth to an “improved distribution footprint” and a mid-2008 redesign.
Given that redesigns don’t work (maybe because your print audience is conservative and dying off) it’s probably more to do with their distribution. And maybe—we’re just guessing here—there’re fewer places online for Spanish speakers to get their local news, so the local paper is more important than ever.
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