Quinstreet’s purchase of Ziff Davis Enterprise, announced yesterday, will result in up to 100 layoffs, Folio reports.

Yesterday 30 people were let go immediately and 70 will be cut in the coming weeks, sources told Folio. That leaves just 20 ZDE staffers who will keep their jobs with their company’s new owners.

The people who haven’t yet been laid off are being retained to “help transition the ZDE assets and ongoing business operations to QuinStreet,” Folio says. But “given the size of the cuts, it’s hard to see what QuinStreet has in mind for ZDE’s brands, because content-based operations require content creators.”

The people being retained are a mix of editorial, sales and marketing.