Advertising: The New Creative Agency
A panel discussion with experts on interactive advertising
Table of Contents
Advertising isn't just a 30 second television spot any more. Creative content can be incorporated into many different platforms in order to create a brand presence. How must agencies evolve in today's media landscape? How multi-functional is the Internet when it comes to advertising? What types of consumer experiences create value? How can you take your great idea to the next level?
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