Big Brands Entering Social Media and Games: Social Ad Summit
How do social ads work with social games?
1. Big Brands Entering Social Media and Games, Highlights (2:00)
Table of Contents
With more than 20% of the U.S. population playing games on a social network like Facebook over the past three months, advertisers are approaching social game developers and networks to build custom engagements that increase their brand’s awareness and sales. Find out how Best Buy, Coca-Cola, Honda, and Microsoft executed successful campaigns leveraging the popularity of social games.
Chris Emme is the East Coast Sales Director for gWallet, a network of social games and sites that connects advertisers with highly engaged users. The company's newest product, Radium One, is a 3rd Generation ad network that targets based on relevant social connections.
More Videos in These Categories: