Creative Storytelling: Innovative Design in Advertising & Branding
Top creatives discuss innovation in the current environment. Presented with Creative Week NYC.
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As content and advertising continue to move away from print to online, how can designers differentiate themselves and their clients in a powerful way? What multimedia elements need to be considered for a campaign--video, animation, an interactive experience? Or is experiential marketing the best way to cut through the noise?
In this panel discussion, you'll hear from designers who are looking at client campaigns through a new optic. They're creating compelling stories, solving business problems, and connecting clients to customers through innovative advertising, branding, and interactive design. They will present some of their best campaigns, and discuss how they are approaching work in the current environment.
Moderated by Brian Collins (COLLINS:), designer and creative director who was named American Master of Design by Fast Company in 2005.
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