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Guidelines for Writing Online

A 15-minute crash course on understanding your online audience and writing copy that's searchable and user-oriented

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. Writing for the Web: Guidelines for Writing Online (13:46) 13:46 FREE!
    Different Audiences, Different Needs: Online readers want copy that's service-oriented and helps them take action. Nuts and Bolts of Web Writing: Brevity and searchable headlines will serve you well. But what about the ever-faithful sidebar? And what about multimedia? Web Publishing Standards: Our list of resources for writers working online. Where To Go From Here: Blogs are an easy way to enter the field of writing online.

Video Details

SYNOPSIS
In this Crash Course on Writing for the Web, journalist Manoush Zomorodi explains the demands of online readers and how to write for this growing audience. In the process, she delves into the nuts and bolts of online publishing: the importance of searchable headlines, standards of sourcing, and tips on researching. Finally, she provides guidance on understanding the importance of links and multimedia components to accompany your stories and offers suggestions on how to put this information into practice.

DURATION/TIME
1 video
14 mins total running time

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