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History Lessons: Design in Times Square

Even at the size of a Times Square digital billboard, certain fundamental rules of design still apply.

1. Introduction (3:35)

Table of Contents

  1. Introduction (3:35) 3:35 FREE!
  2. The Experience of Times Square (2:08) 2:08 FREE!
  3. Audience-Grabbing Scale and Motion (7:29) 7:29 FREE!
  4. Content Sampling (4:35) 4:35 FREE!
  5. Interactive Brands in Three Dimensions (4:41) 4:41 FREE!
  6. Retail Theme Parks (4:14) 4:14 FREE!
  7. Significant Simplification (5:49) 5:49 FREE!
  8. An Inspiring History (8:54) 8:54 FREE!
  9. Summary (3:33) 3:33 FREE!

Video Details

Even at the size of a Times Square digital billboard, certain fundamental rules of design still apply. Design instructor Joseph Caserto uses videos and photos of Times Square past and present to examine how designers and marketing pros made a branding hub into one of the most famous urban areas in the world.

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Joseph Caserto
Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.