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How ACUVUE Targeted Teens and Parents on Facebook: Social Ad Summit

Learn how to create targeted strategies on Facebook from our experts

1. How ACUVUE Targeted Teens and Parents on Facebook, Preview (1:51)

Table of Contents

  1. How ACUVUE Targeted Teens and Parents on Facebook, Preview (1:51) 1:51 FREE!
  2. How ACUVUE Targeted Teens and Parents on Facebook, Part 1 (12:00) 12:00 FREE!
  3. How ACUVUE Targeted Teens and Parents on Facebook, Part 2 (10:50) 10:50 FREE!

Video Details

Facebook now counts more than 500 million active members worldwide. For brands, many are still trying to figure out how they can manage an effective presence on the social network that both engages people and builds their business. Michael Lazerow, chairman and CEO for Buddy Media, will present a case study with Royce Carvalho, Associate Product Director, Digital Marketing at Johnson & Johnson, that shows how the company developed an engaging Facebook strategy for its ACUVUE contact lenses brand, which included the added challenge of targeting both teens and parents together.

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