Get access to our library of educational videos and learn new skills to stay ahead of the media pack.

Questions or comments about Mediabistro
How-To Videos

Get answers:
Read the FAQs.

Contact us:
Tech questions

or call 212-493-4054

System requirements

Flash 7 or higher
Download the latest version

Our videos are optimized for high speed internet connections and may not be viewed properly by users with dial-up connections.

How to Create a Social Media Strategy for Your Business

Learn how to use the online community to help with your marketing goals. Our expert shows you how. (Webcast Recording)

1. Preview (2:31)

Table of Contents

  1. Preview (2:31) 2:31 FREE!
  2. Part 1 (20:48) 20:48 FREE!
  3. Part 2 (18:31) 18:31 FREE!
  4. Part 3 (20:18) 20:18 FREE!

Video Details

*** Note: Image and video quality for this webcast recording aren't as high as the standards we normally use for On Demand content, but the message in the webcast was so great, we couldn't resist sharing it with you here. ***

Social media can bring you and your organization huge returns, but it takes more than good luck to make money online. You need a combination of strategy and tactics to create an effective approach to social media. You need to know the data points that will help you drive smart decisions, how to find them, and how to come to an agreement on goals. This webcast recording will teach you tried and tested programs to include in your social media strategy. In this webcast recording, you will learn how to tune in and listen to what's being said about your brand; what data you need when designing your social media program; which social networks appeal to your demographic; and what content is best suited to build your social presence.

More Videos in These Categories:

Related Videos


Jennifer Neeley
Jennifer Neeley is a leading web strategist who heads up digital media efforts for high-profile clients and assists in figuring out how to make the social web work strategically and tactically for them. She has just completed a book for a Fortune 50 technology company and is on the faculty of San Francisco State University. Her specialties include the social media audit, behavioral triggering, using consumer methodologies as B2B solutions, and helping companies understand how to build programs that scale. Her radio program, The A-List, is featured on BlogTalkRadio and iTunes and boats over 100,000 listeners. Jennifer is on the board of Social Media Club and is programming director for the San Francisco / Silicon Valley chapter. She is also a two-time Emmy-nominated new and emerging television news media pioneer.


"Jennifer really knows her stuff, and she's very patient and supportive in helping her students get up to speed on Google Analytics and its ancillary web tech/web marketing issues." -- Janet Pinkerton "Jennifer was so impressive. She's got so much information to impart. She's inclusive, giving the more experienced people information they need and also the less experienced what they need. I reccommend her highly!" -- Therese Laskey "In just a short time, Jennifer helped me really understand what I should be doing to manage our company Facebook page. She shared her wealth of knowledge with the class!" -- Jenn Waters "Jennifer is a great instructor who encouraged her students. She prepared lesson plans that were full of useful content and homework. I was able to use the tips and strategies she shared immediately for my work." -- Veronica Lavarro "Jennifer was extremely resourceful, very thorough, and helpful in her feedback. I highly recommend taking a class with her! You will learn a lot and feel supported in the process!" -- Natalia Lusinski