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How to Promote Yourself on Facebook

Get your face out there by following these simple tips and insider tricks from a new media expert

1. Highlights

Table of Contents

  1. Highlights FREE!
  2. Introduction by David White (0:55) 0:55 FREE!
    Introduction to the course
  3. Customize Your Profile and Discover the Newsfeed (6:39) 6:39 FREE!
    David shows you how to set up an online identity and customize your profile. You'll learn about the Newsfeed, the most powerful networking tool on Facebook, and how to use Newsfeeds to make connections. Then you'll begin developing your own active community.
  4. Explore Groups and Events (6:37) 6:37 FREE!
    Dynamic updates are key to building an audience, and Part 3 will show you lots of ways to keep things moving. You'll learn how to add photos and photo albums, links, and other info. You'll also start discussion boards and learn techniques like "baiting" to keep people coming back.
  5. Use Dynamic Updates and Discussion Boards (6:15) 6:15 FREE!
    In this section, you'll explore Facebook tools like Groups and Events. Love breakfast cereal? Hate the Snuggie? There's a community for you on Facebook. Got a live or virtual event coming up? Invite guests and promote discussion on an Event page. Ready to create a page for your business, book, or blog? We'll show you how.
  6. Use Business Pages to Promote Your Biz (8:08) 8:08 FREE!
    This section is all about Business Pages, the pages that give your project or product a home on Facebook. David begins by showing you how he created a Business Page to promote his blog, The Daily Squid, and then demonstrates how to create a page for a local cafe. Whether your biz is online or brick-and-mortar, Business Pages will bring in customers.
  7. Create Community with Groups (5:05) 5:05 FREE!
    This section is all about Business Pages, the pages that give your project or product a home on Facebook. David begins by showing you how he created a Business Page to promote his blog, The Daily Squid, and then demonstrates how to create a page for a local cafe. Whether your biz is online or brick-and-mortar, Business Pages will bring in customers.
  8. How to Create Ads on Facebook (10:02) 10:02 FREE!
    We'll show you how to create a powerful, customized Facebook-based ad. Choose a catchy Title, craft a call to action for the Ad Body and pick the perfect Ad Image. Add "social actions" to increase the reach of your ad, and target the ad by location, age, gender, keyword and lots of other criteria. We'll show you Facebook's ad pricing system and give some advice on whether to pay per click or per impression and how to set a daily budget. Finally, you'll schedule when your ad will run and monitor the performance of your ad over time.
  9. Keep People Coming Back (4:30) 4:30 FREE!
    Facebook is all about networking, and this section will help you take your basic interactions to the next level. David will get you on the crucial Newsfeeds, and show you how to keep users coming back to your pages. You'll find out how to get new members for your Groups, attendees for your Events, and fans for your Business Pages.
  10. Conclusion by David White (0:30) 0:30 FREE!
    Summing up.

Video Details

SYNOPSIS

So you've got a bunch of friends, some colleagues, and a few professional connections. How do you use those contacts to meet new people and expand your promotional reach? Facebook is the free, easy answer.

On Facebook, 150 million unique users are organized by interest - it's an advertiser's dream world. And it's incredibly simple to plug into this vibrant virtual network. Our expert, David White, will show you how to work with Facebook's easy-to-use, built-in tools so you can get started right away.   

Once your Facebook presence is established, you'll want to keep visitors coming back so that you can build an active community and continue reaching new users. We'll show you how to use discussion boards and virtual networking so that your Facebook page will become a fun, dynamic hub for your online neighborhood. Get your face out there!

Blatant self-promoter David White writes for Mediabistro On Demand and keeps abreast of politics and culture on his blog, The Daily Squid. David is also the producer of The Bridge, a weekly television series on the history of hip hop in New York City, as well as the upcoming series, Press Play, a showcase of independent filmmaking in New York City.


9 videos
36 minutes total running time

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