Listening to Type
Make your typography speak clearly and effectively to your audience
1. Introduction (1:51)
Table of Contents
Make your typography speak clearly and effectively to your audience. Author and educator Alexander W. White compares typography to spoken language, and demonstrates how type experimentation, when done skillfully, can enrapture your audience like a master speaker.
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AuthorAlex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.