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Listening to Type

Make your typography speak clearly and effectively to your audience

1. Introduction (1:51)

Table of Contents

  1. Introduction (1:51) 1:51 FREE!
  2. Typographic Arrangement as Voice Tone (3:11) 3:11 FREE!
  3. Space Around Letterforms (2:02) 2:02 FREE!
  4. What Makes a Design Ugly? (1:38) 1:38 FREE!
  5. Origins of Typographic Rules/Attitude in Advertising (3:18) 3:18 FREE!
  6. Between Monotony and Pyrotechnics (1:44) 1:44 FREE!
  7. From "Looker" to "Reader" (2:05) 2:05 FREE!
  8. Relationships Between Elements (1:45) 1:45 FREE!
  9. The Edge of Legibility (1:18) 1:18 FREE!
  10. Breaking Expectations (2:18) 2:18 FREE!

Video Details

Make your typography speak clearly and effectively to your audience. Author and educator Alexander W. White compares typography to spoken language, and demonstrates how type experimentation, when done skillfully, can enrapture your audience like a master speaker.

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Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.