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Mediabistro Circus: Taking The New York Times Digital with Jim Roberts

Top editors at NYTimes.com reveal the inner workings of the news industry’s state-of-the-art multi-media operations

2. Highlights

Table of Contents

  1. Crib Sheet (PDF) PDF
    Download this outline and use it to take notes. Includes resources and other information.
  2. Highlights FREE!
  3. A New Golden Age of Storytelling (20:46) 20:46 FREE!
    We are in the middle of a revolution in the delivery and distribution of information. Journalists can take advantage of a rich array of tools to inform the public and enhance the work that they do. By 2004, NYTimes.com had become an alternative to print. The digital and print versions of the paper started to have obvious similarities. By 2006, the site used a Flash video as a supplement for political coverage. Digital media now uses video, audio, search functions and analytical tools to enhance the news viewing experience and make it more interactive.
  4. Digital Media in the Newsroom (14:49) 14:49 FREE!
    Things are changing very quickly in the world of legacy media. Why? It's a matter of survival: if we don't find new ways of presenting information online, then we are going to die out. The web needs to be embraced in different ways to keep readers informed and to keep up with the competition. Developers need to create news-focused, data-driven applications.
  5. Q & A, Part 1 (18:33) 18:33 FREE!
    Where do you find journalist-developers? How much time does it take to create interactive content? Do reporters have to change their methods of covering news to make it appropriate for the online format? Are bloggers journalists? What metrics are used to determine if interactive content is effective? How is advertising evolving in the online news arena?
  6. Q & A, Part 2 (20:33) 20:33 FREE!
    How responsible are journalists for generating page views for online news sources? How is online news content different from television news content? What is the quality of life for a journalist in the digital age?

Video Details

In this keynote presentation at the Mediabistro Circus 2008, Jim Roberts (editor of digital news) and Aron Pilhofer (editor of interactive news technology) provide a fascinating behind the scenes tour of multi-media at NYTimes.com.

At this point in the evolution of online journalism, it’s not just about getting the story on the site. Find out how a new breed of journalist-developers is packaging data-driven interactive content that readers can analyze and synthesize for themselves.

How do blogging and other Web 2.0 features fit in the Times's model? Is success measured by the page-view? What does all this mean for advertising?

Illustrated by "ripped from the headlines" examples, this fascinating presentation will appeal to anyone who wants to know where the paper of record—and the newspaper industry as a whole—is going in the years ahead.

DURATION/TIME
4 videos
1 hour, 14 minutes total running time

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