Mediabistro Circus: The Future of Social Media with Chris Anderson
The editor of Wired explains how to create a social network that really works
Table of Contents
- Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.
- Highlights FREE!
- New Social Networks (14:08) FREE!
What is community—really? Should you use a white-label platform to create a social network on your site or set up a Facebook page? Anderson talks about what it means to think about social networking as a feature of a site, not a destination in and of itself. Why Facebook and MySpace have been hard to monetize, how community can be something beyond an arms race for “friends,” and how to establish a micro-social network.
- Communities with a Sense of Purpose (21:19) FREE!
An example of a micro-social network run by Anderson, and how the most important feature turned out to be something very simple. Catalyzing and curating community by rewarding participants, establishing guidelines, and teaching micro-journalism. Why smaller websites get higher ad rates, and what this means for business strategy.
- Q & A (19:27) FREE!
How specific should your site be? How do you enforce social norms on a site? How do readers differentiate between print and online versions of a publication? And more.
In this keynote presentation at the Mediabistro Circus 2008
, Chris Anderson (Editor-in-Chief of Wired
magazine) gives a brand new talk about the role of the media in the era of online communities. Anderson believes that social networks are tools, not destinations, and he shows why Facebook and MySpace are not the answer for companies who want to bring their users together. Using material he has never presented before, Anderson argues that the media must become coaches, catalysts, and curators of their own community sites. And he shows practical tools to create them.
Clear, persuasive, and visionary, this talk is a must for anyone who wants to understand what’s at stake in the huge growth in Web 2.0 communities and community-building tools.
55 minutes total running time
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