PR Business Development: How To Close New Business and Upsell Your Current Accounts
Our expert provides 20 quick tips for better biz dev. Follow along by downloading the Crib Sheet slides below.
2. Highlights (1:29)
Table of Contents
Smart firms look at the business development process and throw out all the rules. The initial adjustment might seem radical, but it soon pays off in increased revenue, portfolio diversity, and growth potential.
Learn how communications and marketing agencies should approach the business development process, how to organize your staff internally around these goals, and the key components of a winning pitch.
In this webcast recording, you will learn the most important question to answer in any potential partnership; where to begin to build a winning process; how to guarantee a great first impression; how to make the most of the brief; how to stack the deck in your favor; and the fatal errors of bad presentations.
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Kelly McCarthy is director of business development for Ruder Finn North America, where she helps define a growth strategy and identifies business development opportunities. Kelly concentrates on finding the right partnerships and helps brands shape their message. She works with clients to outline the overall strategy of their communications campaigns through a closer examination of sales channels/targets, external and internal stakeholders, socio-economic trends, and competitive analysis. Prior to this, Kelly developed and executed new business strategy, marketing programs, and pitch management activities for Bite Communications, a top Silicon Valley tech PR firm.