Social Ubiquity: When Mobile and Social Intersect: ThinkMobile 2010
Context has become the killer app: our expert explains
1. Social Ubiquity: When Mobile and Social Intersect, Highlights (2:20)
Table of Contents
The PC moved from the desktop to the pocket. As a result, consumers are always connected. Combined with the mass market adoption of smart phones, this force has empowered consumers to access people and content at any moment.
Michael Gartenberg, Partner at Altimeter Group and Technology Columnist, along with Dan Costa, Executive Editor at PCMag.com, discusses the four aspects of social ubiquity: people, time, place, and activity. When these elements combine, they become a disruptive force in the market. You'll learn why.
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