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The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that really works

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SYNOPSIS
In this keynote presentation at the Mediabistro Circus 2008, Chris Anderson (Editor-in-Chief of Wired magazine) gives a brand new talk about the role of the media in the era of online communities. Anderson believes that social networks are tools, not destinations, and he shows why Facebook and MySpace are not the answer for companies who want to bring their users together. Using material he has never presented before, Anderson argues that the media must become coaches, catalysts, and curators of their own community sites. And he shows practical tools to create them.

Clear, persuasive, and visionary, this talk is a must for anyone who wants to understand what’s at stake in the huge growth in Web 2.0 communities and community-building tools.

DURATION/TIME
3 videos
55 minutes total running time
 

about Mediabistro Circus


Mediabistro CircusMediabistro Circus 2008 was a two-day event designed to help media professionals understand the crossroads of digital and traditional media, why it matters, and how it affects work across the media disciplines. Some of the most impressive people in media and technology spoke at our inaugural Circus event. To be the first to know about the next Mediabistro Circus, sign up for Event Updates on the Mediabistro Circus 2008 page.

Table of Contents

Sections Length Size
PREVIEW
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Watch a free preview of The Future of Social Media with Chris Anderson. 		1:27 3 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.		    
1.

New Social Networks
What is community—really? Should you use a white-label platform to create a social network on your site or set up a Facebook page? Anderson talks about what it means to think about social networking as a feature of a site, not a destination in and of itself. Why Facebook and MySpace have been hard to monetize, how community can be something beyond an arms race for “friends,” and how to establish a micro-social network.

 14:08 27 MB
2. Communities with a Sense of Purpose
An example of a micro-social network run by Anderson, and how the most important feature turned out to be something very simple. Catalyzing and curating community by rewarding participants, establishing guidelines, and teaching micro-journalism. Why smaller websites get higher ad rates, and what this means for business strategy. 		21:19 41 MB
3. Q & A
How specific should your site be? How do you enforce social norms on a site? How do readers differentiate between print and online versions of a publication? And more.		 19:27 39 MB