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Mediabistro Circus: The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that really works

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Table of Contents

1. Crib Sheet (PDF)
   Download this outline and use it to take notes. Includes resources and other information.
2. Highlights FREE!
   
3. New Social Networks (14:08)
   What is community—really? Should you use a white-label platform to create a social network on your site or set up a Facebook page? Anderson talks about what it means to think about social networking as a feature of a site, not a destination in and of itself. Why Facebook and MySpace have been hard to monetize, how community can be something beyond an arms race for “friends,” and how to establish a micro-social network.
4. Communities with a Sense of Purpose (21:19)
   An example of a micro-social network run by Anderson, and how the most important feature turned out to be something very simple. Catalyzing and curating community by rewarding participants, establishing guidelines, and teaching micro-journalism. Why smaller websites get higher ad rates, and what this means for business strategy.
5. Q & A (19:27)
   How specific should your site be? How do you enforce social norms on a site? How do readers differentiate between print and online versions of a publication? And more.

Video Details

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