Advanced Social Media: Online Tools for Journalists: MuckRack.com
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Sree Sreenivasan, professor and dean of student affairs at Columbia University's Graduate School of Journalism, teaches an advanced seminar designed specifically for social media pros. In this clip, you'll learn how to make the most of MuckRack.com.
Also featured is special guest speaker Soraya Darabi, product lead at drop.io and former manager of social-media marketing at The New York Times.
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Sree Sreenivasan is both a tech enovangelist and skeptic specializing in explaining technology to non-techies. He is a professor and dean of student affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade). In 2009, Sree was named one of AdAge's 25 media people to follow on Twitter, in 2010 was named one of 20 journalists to follow by the Society of Professional Journalists, and was also named one of Poynter.org's 35 most influential people in social media. You can find him on Twitter, Facebook and on the Web. You can also read Sree's constantly updated Social Media Guide and his Twitter Guide for Newbies & Skeptics. photo by Shaju John
Testimonials"It was refreshing to see that Sree is equally at ease in a classroom setting as he is in front of the cameras. Sree is energetic, personable, and has a gift for explaining things in a way that makes sense to all." --Debra Williams "Sree's course was extremely insightful and packed full of useful information. He kept the course going at a rapid-fire pace without leaving anyone behind. I highly recommend his course, even if you think you know all you need to know about blogs." -- Taylor Morris "Now I know why Sree is a rock star on the Web. He's knowledgeable, engaging, and entertaining. He could easily teach a different class every night." -- Sherrie Ann De Leon "Sree packs lots of information into a totally engaging, fast-paced class. I strongly recommend this class for anyone who wants to understand social networking and how to apply it to their professional endeavors." -- TaRessa Stovall "Sree has a great and extensive understanding of today's major social media players. He shares what each is, how to use it best, how to make it work for you, and how to best contribute to it." -- Victoria Chapman "Sree is an excellent instructor who is well experienced, very knowledgable, and has helpful insight. I highly recommend any course he teaches." -- Kelly Byrd "Sree outlined LinkedIn, Facebook, and Twitter beautifully. He is a techie who lays it out in plain-speak. I would definitely attend another class." -- Melanie Young "This was a fantastic, enjoyable class that's as helpful for the beginner as it is for those with more social media experience. You can't get a better teacher than Sree." -- Mike Patrick "Sree was wonderful. He has a real knack for imparting an understanding of social networks and technology for the young and old." -- Peter Zehren "Sree was absolutely terrific! He made a topic that is very difficult for many people to fully grasp very comprehensive." -- Melissa Schwartz "No wonder Sree is a person to watch. He is the master of helping students of all ages and interests fine-tune their social media skills." -- Janet Gottlieb