Blogging

Use Wordpress or Tumblr to discuss your brand, creative content, or business

WHEN Materials available starting September 12
Discussions start Thursday, September 19, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing.

PRICE
$385 (or $360 for AvantGuild members - details)

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ALSO STARTS: Online - 7/11/2013

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Details

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand.

In this class, you will learn how to:

Choose a blogging platform that's right for you
Design, organize, and archive your blog using categories, tags, and photos
Use effective tagging, SEO writing, and comment management to develop an audience
Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
Build connections with your blogging community with link sharing

By the end of class, you will have:
A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Blogging (PDF)

View a sample syllabus for the class here.

Instructor

Claire Zulkey is a contributor to the Los Angeles Times and AV Club. She is also the author of An Off Year. Claire's blog, Zulkey.com, is produced by NPR affiliate WBEZ. She lives in Chicago and she runs the literary humor reading series Funny Ha-Ha.

Claire Zulkey's Courses
Blogging – (Starts July 11)
Blogging – (Starts September 12)

Testimonials

Claire was very informative and fun! Her experience as a writer was inspiring, and she gave a ton of information for us to take away from the course. I didn't want the class to end, as I looked forward to it each week! -- Julie Lemerond

"Claire was one of the best instructors I've had thus far at Mediabistro. She was extremely knowledgeable, gave good, solid feedback, and provided the collaborative learning environment I was looking for. She went above and beyond. I highly recommend her to anyone who wants to take this class." -- Tricia Chatterton-Goldrick