WHEN Materials available starting November 7 Discussions start Thursday, November 14, 9-10 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Digital Journalism and Social Media Marketing. PRICE $385 (or $360 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  Online - 9/12/2013 Notify me when this is offered again.

Best Value

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20% off if you buy both today: $855  $684

Blogging  Online - 11/7/2013 (4 sessions)  $385

Create Your Own Website Using WordPress  Online - 9/9/2013 (6 sessions)  $470

Details

A blog can help you stand out, whether you're an author building your marketing platform, a freelance writer creating an online portfolio of clips, or a business owner growing your customer base.

Learn how to design, promote, and maintain a blog to build your authority as a writer, forge connections with an audience, or drive sales for your brand. 

In this class, you will learn how to:

• Choose a blogging platform that's right for you
• Design, organize, and archive your blog using categories, tags, and photos
• Use effective tagging, SEO writing, and comment management to develop an audience
• Integrate social media platforms (Twitter, Facebook, Flickr, Digg, Stumbleupon)
• Build connections with your blogging community with link sharing

By the end of class, you will have:
A blog complete with a mission statement, profile page, a basic knowledge of HTML, and 8-10 blog posts.

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Blogging (PDF) View a sample syllabus for the class here.

Instructor

Catherine Devine is an assistant editor at allure.com, where she reports and writes all things beauty for both the website and Allure's award-winning blog, The Daily Beauty Reporter. In addition to writing, she also has experience with website production, SEO, and social media. A graduate of Syracuse University's SI Newhouse School of Public Communications, she's previously contributed to StyleCaster.com, The Cut, NYMag.com, and Parents.com.

Catherine Devine's Courses
Blogging – (Starts November 7)