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Brand Writing

Expand your brand with strategic marketing copy

Brand Writing
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WHEN Materials available starting June 17
Discussions start Monday, June 24, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS:  New York - 7/2/2013 | Online - 9/16/2013


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20% off if you buy both today: $940 
$752
Register For All
Brand Writing  Online - 6/17/2013 (6 sessions)  $470
Public Relations  Online - 6/19/2013 (4 sessions)  $470

Details

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

In this course, you will learn how to:
  • Identify core values & brand DNA
  • Pinpoint key competitors and conduct a SWAP analysis
  • Tell a seamless brand story across all collateral
  • Develop social media, email, and loyalty strategies
  • Know when brand partnership is an appropriate strategy
By the end of class, you will have:
A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

Derek Scheips
Derek Scheips has more than a decade of experience as a digital copywriter and web content strategist for global brands including Microsoft, IBM, Citibank, Sony, and Pfizer. At Ogilvy, Rapp Collins, MRM, Draft/FCB, and Wunderman, he's worked closely with teams to create copy that's compelling and compatible for Web 3.0.

Derek Scheips's Courses
Brand Writing – (Starts June 17)
Brand Writing – (Starts September 16)
Copywriting for the Web – (Starts September 26)
Copywriting for the Web – (Starts July 11)
Copywriting for the Web – (Starts May 16)

Testimonials

Derek's class was a very informative introduction to copywriting. Thanks to this course, I was able to secure several freelance copywriting clients within a week of our final project. -- Jennifer Clinehens

"I appreciated Derek's experience and willingness to share what he's learned to give us a leg up. His lectures were full of information that will be useful to me for a long time." -- Sally Moe

"Derek is an exceptional instructor. He is extremely knowledgeable, resourceful, patient, and really wants his students to be successful. He provides the tools and information to help attain your web copywriting goals. Take his course!" -- Sandy Cogan

"Derek is very friendly and approachable. He is very casual and always makes the chats fun. This was a very enjoyable class." -- Courtney Adams

"Derek is a wonderful instructor. He is an expert in his field and relayed material in a clear, concise, and easy to understand fashion. He was a pleasure to learn from and I hope to take another one of his courses soon!" -- Lisa Plummer
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