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Brand Writing

Expand your brand with strategic marketing copy

Brand Writing
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WHEN Materials available starting November 4
Discussions start Monday, November 11, 9-10 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Ad Copywriting or Public Relations.

PRICE
$470 (or $445 for AvantGuild members - details)

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ALSO STARTS:  Online - 9/16/2013 | New York - 10/15/2013


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20% off if you buy both today: $855 
$684
Register For All
Brand Writing  Online - 11/4/2013 (6 sessions)  $470
Public Relations  Online - 8/15/2013 (4 sessions)  $385

Details

Whether you're a brand manager, marketer, copywriter, or public relations representative, this course will give you the tools to create powerful, seamless messages across multiple platforms  and determine the most effective ways to communicate with your company's customer. Learn how and why people become loyal to certain brands and how to make adjustments that keep the company evolving along with the customer.

In this course, you will learn how to:
  • Identify core values & brand DNA
  • Pinpoint key competitors and conduct a SWAP analysis
  • Tell a seamless brand story across all collateral
  • Develop social media, email, and loyalty strategies
  • Know when brand partnership is an appropriate strategy
By the end of class, you will have:
A brand writing dossier that includes a mission statement, a repositioning brief, email and social media examples, a sample press release, and a marketing proposal.

The online classroom has several components:
  • Lessons: Learn new skills through video-based lessons
  • Discussion: Join a weekly live, interactive discussion via IM and video
  • Assignments: Complete homework and receive instructor feedback
  • Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

course materials
View a sample syllabus for the class here.

Related

Instructor

Greg Monaco
Greg Monaco is a founding partner of Monaco Lange, a branding agency responsible for innovative and insightful work, with clients including the Girl Scouts of the USA, Purina, Yahoo!, and Circle K. Prior to this, Greg was a senior copywriter for Ogilvy & Mather, where clients included IBM, American Express, and Motorola.

Greg is a member of Marketing Executives Networking Group, Marketing Chair for The Mead School, and Board Member of the Leadership Institute. He is a contributor to the AmEx Open Forum, and also a former pro-soccer player.

Greg Monaco's Courses
Brand Writing – New York (Starts October 15)
Brand Writing – (Starts November 4)

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