Client Management for PR Professionals

Clients aren't always right but they are never wrong. This is the background against which most PR professionals have to deliver results. Clients' buy-in and active participation can make or break a PR campaign, but it is often the most difficult piece of the equation to get right. Designed with junior to mid-level PR agency execs in mind, this seminar with Dan Simon, leader of Cognito America, examines the diverse need of clients and outlines strategies for maximizing their involvement and engagement. In this webcast, you will learn how to know what clients want, get the most from your clients, minimize client concern and trust building, figure out when to upsell, and how to handle it when things go wrong.

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