Coding Marketing E-mails Using Adobe Dreamweaver
Paulina Tracz looks at how to translate an e-mail design accurately into HTML code.
Table of Contents
To conclude her three part-series on designing effective marketing e-mails, Paulina Tracz (aka "Simple Pea") looks at how to translate an e-mail design accurately into HTML code. She deals with formatting the basic structure of an e-mail, replacing images with HTML content, placing and formatting HTML copy, fixing image code, and creating footers in accordance with anti-spam laws. To wrap up, Paulina shows how to test your e-mail design as well as what to do if there are any discrepancies between your design and how it displays in a browser. This completes the process she began in her first tutorial, on designing e-mails in Photoshop, and developed in her second, on preparing e-mails for coding in ImageReady.
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Simple Pea is the brain child and creative practice of Paulina Tracz, whose trade best falls under the label of communication designer. She is a graduate of Cornell University and Fashion Institute of Technology in NYC, where she learned to communicate in both the literal as well as visual senses. Degrees aside, she is also very passionate about her work, continuously learning independently through books, the internet and experience. Her design notebook and blog can be found at www.simplepea.com.