Color Basics for Print Designers
Joseph Caserto shows you how to get as close as possible from reality with your layouts and images in Adobe Photoshop and InDesign.
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It's impossible to perfectly reproduce every color the eye can see on paper, but Joseph Caserto shows you how to get as close as possible with your layouts and images in Adobe Photoshop and InDesign. Also, he explains how to control some of the most common variables that affect how color is perceived in a print project.
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Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.