Common Type Mistakes... & How to Avoid Them
Design professor Joseph Caserto surveys the most common typography errors made by today's designers.
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Design professor Joseph Caserto surveys the most common typography errors made by today's designers... and the simple steps you can take to ensure that they don't show up in your work. Typographer's quotes, kerning, text justification, and an array of errors left over from the typewriter era are all covered here, and Joseph shows how to address each one in Adobe InDesign, Illustrator, Photoshop, and QuarkXPress. This tutorial removes the guesswork from evaluating type.
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Joseph Caserto is an award winning Graphic Artist based in New York City who specializes in publication art direction and design. He earned a BFA with honors in Communications Design from Pratt Institute, where he completed one of the first classes in graphic design produced with a Macintosh. With over 15 years of professional experience, mostly from national consumer magazines with circulations in the multi-millions, he is currently a freelance art director and designer whose clients include BusinessWeek, Marie Claire, PC, TV Guide, and Vibe magazines. Joseph is a member of The Graphic Artists' Guild and The Society of Publication Designers, and has taught at The City College of New York and NYU. A lifetime resident of New York State, he grew up in the State's historic Mid-Hudson Valley, and has lived in Brooklyn since the late 1980s. He was recently awarded a 2008 American Graphic Design Award, and a 2008 Create Award, Silver, for the cover of the April 2008 issue of BW Chicago, a BusinessWeek publication.