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WHEN Materials available starting October 7 WHERE Online CERTIFICATE Use this course to earn a certificate in Social Media Marketing. PRICE
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Add to CalendarBest Value
Details
Community management requires an adeptness with online tools and a thorough understanding of your brand and the needs of its audience. Since community managers are at the front lines of the brand experience, interacting with users every day, they’re often the first to notice a problem and the first to propose a solution.
In this class, we’ll prepare you for a multi-faceted career in community management at a startup, established company, or organization. We’ll review the fundamentals of the role, including how to respond to positive and negative feedback on Twitter an Facebook, how to develop a customer service strategy using case management tools, and how to build loyal brand evangelists.
In this class, you will learn how to:
- Incentivize positive and negative feedback from customers about your product, service, or content
- Engage your audience on social networks like Twitter and Facebook
- Understand the benefits and limitations of customer service management tools including Salesforce, Fogbugz, and Get Satisfaction
- Respond to users by email in a way that’s informative and maintains an authentic voice
- Build new audiences on Tumblr, Pinterest, and through in-person events
By the end of class, you will have:
An understanding of how to create and maintain connections with your customer base to drive sales and engagement.
The online classroom has several components:An understanding of how to create and maintain connections with your customer base to drive sales and engagement.
- Lessons: Learn new skills through video-based lessons
- Discussions: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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Community Management (PDF)
View a sample syllabus for the class here.
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Related
• Social Media Certificate Program – ONLINE
- All offerings in:
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Social Media
Instructor
Emily Miethner is a community manager and social media strategist for RecordSetter, an online site tracking and setting goals for world records. As Founder and President of NY Creative Interns, the largest Meetup for college students and recent grads in the country, she has produced dozens of events promoted entirely through social media platforms.
Emily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.
Emily has spoken about the power of community building at Columbia University, SXSW Interactive, Internet Week, and New York University. She is a board member of Techies Give Back, and has been featured in The New York Times, U.S. News, and Fast Company.
Emily Miethner's Courses
Community Management – (Starts October 7)
