Copywriting: Advanced

Improve your ad writing portfolio as a multiplatform creative

WHEN Materials available starting June 19
Discussions start Wednesday, June 26, 8-9 pm ET - Full Schedule

WHERE Online

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members - details)

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Details

If you're a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.

In this class, you will learn how to:

Create concise messages that conquer short attention spans and distractions
Draft concise messages that conquer short attention spans and distractions
Differentiate between ad and promo writing
Use SEO basics to improve visibility of client work
Brainstorm and collaborate with art directors, account managers, and other copywriters

By the end of class, you will have:
Two to four samples to add to your portfolio immediately.

Admission Requirements:
Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.

The online classroom has several components:

Lessons: Learn new skills through video-based lessons
Discussion: Join a weekly live, interactive discussion via IM and video
Assignments: Complete homework and receive instructor feedback
Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Copywriting: Advanced (PDF)

View a sample syllabus for the class here.

• Ad Copywriting Certificate Program – ONLINE

All offerings in:
Advertising & Marketing

Instructor

Casey Soloff has produced copy for Digitas, Razorfish, R/GA, and HUGE. His clients include Mercedes Benz, Pfizer, the Pepsi Refresh Project, PNC, Intel, and American Express.

Casey holds degrees from Tufts University and Florida International University, and is a graduate of the Miami Ad School.

Casey Soloff's Courses
Copywriting: Advanced – (Starts June 19)

Testimonials

Casey made the class and content relevant and interesting. Not only were assignments fun (and funny!), he also encouraged us to step outside of our roadblocks and helped set us up for success beyond the class. I would definitely recommend the class. -- Sarah La Rosa