WHEN Materials available starting November 5 Discussions start Tuesday, November 12, 8-9 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Ad Copywriting. PRICE $470 (or $445 for AvantGuild members - details) Add to Calendar iCal | Outlook Notify me when this is offered again.

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20% off if you buy both today: $1,020  $816

Copywriting: Advanced  Online - 11/5/2013 (6 sessions)  $470

Copywriting: Creative Ad Writing  Online - 9/18/2013 (8 sessions)  $550

Details

If you're a junior to mid-level copywriter or marketing professional who wants to expand your skills, this class will focus on how to improve your ad writing across print, web, mobile, and social platforms to create new clips, manage relationships with art directors, and land more work.

In this class, you will learn how to:

• Create concise messages that conquer short attention spans and distractions
• Draft concise messages that conquer short attention spans and distractions
• Differentiate between ad and promo writing
• Use SEO basics to improve visibility of client work
• Brainstorm and collaborate with art directors, account managers, and other copywriters

By the end of class, you will have:
Two to four samples to add to your portfolio immediately.

Admission Requirements:
Students should have completed Copywriting: Creative Ad Writing or have proven ad experience. Apply with a note to explain your interest in this topic and your previous copywriting experience.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Copywriting: Advanced (PDF) View a sample syllabus for the class here.

Related

Instructor

Casey Soloff has produced copy for Digitas, Razorfish, R/GA, and HUGE. His clients include Mercedes Benz, Pfizer, the Pepsi Refresh Project, PNC, Intel, and American Express.

Casey holds degrees from Tufts University and Florida International University, and is a graduate of the Miami Ad School.

Casey Soloff's Courses
Copywriting: Advanced – (Starts November 5)

Testimonials

Casey made the class and content relevant and interesting. Not only were assignments fun (and funny!), he also encouraged us to step outside of our roadblocks and helped set us up for success beyond the class. I would definitely recommend the class. -- Sarah La Rosa