Copywriting: Creative Ad Writing

Build an advertising portfolio and get work

WHEN Thursdays, July 11 - September 3, 6:45-9:45 pm - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$550 (or $525 for AvantGuild members - details)

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ALSO STARTS: Online - 5/22/2013 | Online - 7/24/2013

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Details

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

Work with graphics and photos to make a complete ad
Write benefit-driven headlines and body copy
Write for various advertising media: print, collateral, web, outdoor, and direct mail
Write and work from a creative brief
Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

Students who have taken this class have landed jobs at:
Saatchi & Saatchi, Euro RSCG 4D, and Mr. Youth.

Course Syllabus

Copywriting: Creative Ad Writing (PDF)

View a sample syllabus for the class here.

• Ad Copywriting Certificate Program – ONLINE

Instructor

Kim Taylor is a freelance copywriter for a variety of agencies and brands including Alternatives Design, Meyer Associates NY, David Levy, Brand Jam, and American Express Platinum Travel. Prior to this, she was a product namer and copywriter for Landor/Young and Rubicam for more than a decade and worked in Time Inc.'s Strategic Communications division. She has an M.A. in media studies from the New School and writes for a variety of websites and periodicals.

Kim Taylor's Courses
Copywriting: Creative Ad Writing – (Starts May 22)
Copywriting: Creative Ad Writing – New York (Starts July 11)

Testimonials

Kim is an invaluable instructor. She has built a course with structure and milestones that lead students to graduate with a portfolio of work. She leads the class so everyone will produce work they are proud of. I highly recommend Kim to anyone even remotely interested in advertising. -- Catherine Katsafouros

"Kim is very enthusiastic, knowledgeable, and extremely supportive. I gained exposure to many different types of copywriting and walked away with great samples for my portfolio." -- Liz Levy

"Kim was well-versed in copywriting and she chose great exercises for us to work on. Her critiques were very helpful and she made the class challenging and enjoyable." -- Eileen Mullarkey

"The class exceeded my expectations and has made me confident and enthusiastic going forward in a career in copywriting." -- Jaime Fernandez

"The class was intensive, but Kim made it fun. We all ended up with portfolios we could be proud of. I now have a solid grasp of a wide array of copywriting styles." -- Caroline Cooney

"Kim is an out of the box instructor who goes above and beyond. She really opened up my creative pores in a way I never thought possible." -- Kathleen Livingston

"Kim was a tremendous resource. I gained confidence and now have a working portfolio to exhibit." -- Dan Lanzilli

"I came out of class feeling so much more confident in my writing abilities. I now have a portfolio that I'm proud of and look forward to adding to. Thanks Kim!" -- Meredith Bell

"Thanks to Kim, I felt confident moving from journalism to advertising and left class with a solid portfolio to show employers. I put her advice into action and a few months later, I was offered a job as a copywriter. Thanks Kim!" -- Emily M. White