Copywriting: Creative Ad Writing

WHEN Materials available starting July 24 Discussions start Wednesday, July 31, 8-9 pm ET - Full Schedule WHERE Online CERTIFICATE Use this course to earn a certificate in Ad Copywriting. PRICE $550 (or $525 for AvantGuild members - details) Add to Calendar iCal | Outlook ALSO STARTS:  Online - 5/22/2013 | New York - 7/11/2013 Notify me when this is offered again.

Best Value

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20% off if you buy both today: $1,020  $816

Copywriting: Creative Ad Writing  Online - 7/24/2013 (8 sessions)  $550

Copywriting for the Web  Online - 7/11/2013 (6 sessions)  $470

Details

In this class, you'll learn essential copywriting terms and techniques. If you're already working as a writer or copywriter, you'll learn from a new perspective while you complete creative assignments to expand your portfolio. Class will mimic working in an ad agency to build a varied portfolio.

Class will also include two visits from a graphic designer who will show you how to render your work into professional-looking, portfolio-ready ads.

In this class, you will learn how to:

• Work with graphics and photos to make a complete ad
• Write benefit-driven headlines and body copy 
• Write for various advertising media: print, collateral, web, outdoor, and direct mail
• Write and work from a creative brief
• Jumpstart your ad portfolio and look for jobs

By the end of class, you will have:
Experience drafting copy in a fast-paced environment, and polished ad writing examples to include in your copywriting portfolio.

The online classroom has several components:

• Lessons: Learn new skills through video-based lessons
• Discussion: Join a weekly live, interactive discussion via IM and video
• Assignments: Complete homework and receive instructor feedback
• Forums: Exchange resources, meet peers, and ask your instructor questions

Course Syllabus

Copywriting: Creative Ad Writing (PDF) View a sample syllabus for the class here.

Related

Instructor

Dave Nieker is an award-winning copywriter whose work can be heard in a recent television spot for VIZIO All-in-One PCs and work for Chandon California Wineries. Other accomplishments include rebranding of the Hilton HHonors guest loyalty program, a series of radio spots for First Security Bank, and print and web work for the Florida Keys Tourism Council.

Dave has also produced work for Young and Rubicam Seattle, Engine Interactive, and Publicis in The West. He's written direct mail for FCB Direct, DDB Direct, and written copy for Microsoft, T-Mobile, drugstore.com, and WizKidsGames. You can view samples of his work at popcopy.com.

Dave Nieker's Courses
Copywriting: Creative Ad Writing – (Starts July 24)

Testimonials

Dave clearly knows his stuff and has the work to show for it. I will definitely take his advice! -- Tim Gaskill

"Dave was knowledgeable, patient, thorough, and I walked away feeling more confident about getting started in my career as a copywriter." -- Rebecca Waer

"Dave provided the understanding, guidelines, tools, and confidence to create a portfolio and pursue copywriting." -- Lucy Bruttomesso

"Dave is a fantastic teacher. His knowledge, experience, and expertise are first class and his teaching makes you feel like you can go and start applying for jobs." -- Georgia Cassimatis

"Dave is a funny and knowledgeable instructor. He demystifies copywriting and gives you the skills to get your career started." -- Casa Wilson

"Even though I'm a working copywriter, Dave's overview of the industry and ad writing was extremely helpful. I feel much more confident in my craft." -- Shannon Flaherty

"I highly recommend this class. I was able to immediately apply its lessons to my job. David really knows his stuff!" -- Maureen Vaught

"For anyone wanting to learn the foundation of how to be a copywriter, this is the class for you. Dave's process is detail-oriented and he explains copywriting in a way you can understand. I will continue to use this class as a resource while I begin to build my career." -- Kimberly Goode