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WHEN Materials available starting June 3 WHERE Online CERTIFICATE Use this course to earn a certificate in Ad Copywriting. PRICE
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Whether you’re developing copy for a website, Facebook Page, Twitter feed, or mobile device, advanced copywriting means leveraging relationships with your brand's most engaged customers and fans. Great copywriting creates brand evangelists, plain and simple.
Through weekly assignments, you'll learn how to craft engaging copy, choose the right platform for your message, and ensure that your client is found by search engines.
In this class, you will learn how to:
- Create online copy that generates leads and sales
- Understand emerging technologies and where they fit into the copywriter's craft
- Choose the social and mobile platforms that will offer benefit to your brand and set a copy strategy for each platform
- Build superlative relationships with your customers through multiple online channels
- Optimize your copy for search engines (SEO) from title to metatags to alt tags on images to keyword density in copy
By the end of class, you will have:
Multiple samples of web and social media copy to add to your portfolio, and a deep understanding of how to write and deliver compelling online copy.
Admission Requirements:
Students should have a least one year copywriting experience, or have completed our Copywriting for the Web course. Apply with a note to explain your interest in this topic and a brief work history with details about your copywriting experience.
- Lessons: Learn new skills through video-based lessons
- Discussions: Join a weekly live, interactive discussion via IM and video
- Assignments: Complete homework and receive instructor feedback
- Forums: Exchange resources, meet peers, and ask your instructor questions
Course Syllabus
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View a sample syllabus for the class here.
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Related
• Ad Copywriting Certificate Program – ONLINE
- All offerings in:
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Advertising & Marketing
Instructor
Amanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom.
Amanda McCormick's Courses
Copywriting for the Web – New York (Starts July 16)
Copywriting for the Web: Advanced – (Starts June 3)
Email Marketing – (Starts May 29)
Email Marketing – (Starts July 24)
Testimonials
If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone's experience and incorporates great examples and homework to really get you thinking. Simply an amazing class!
-- Nicole Monahan"Amanda brings energy, enthusiasm, and professional experience. I'd definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack
"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito
"I was very impressed with Amanda's depth of knowledge. There was never a question she couldn't answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read
"Amanda's class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla
"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell
