Copywriting for the Web

Create copy for websites, emails, and social media outlets

WHEN Tuesdays, July 16 - August 20, 6:45-9:45 pm - Full Schedule

WHERE Mediabistro offices, New York, NY

CERTIFICATE Use this course to earn a certificate in Ad Copywriting.

PRICE
$470 (or $445 for AvantGuild members - details)

Add to Calendar
iCal | Outlook

ALSO STARTS: Online - 5/23/2013 | Online - 7/11/2013 | Online - 9/26/2013

Notify me when this is offered again.

Best Value

Details

From information gathering to shopping to wanting to connect or be entertained, more and more of our daily interactions take place online. This class will focus on the craft, style, and strategy of writing compelling brand copy for the web.

Through weekly assignments, you'll learn how to carry concepts past headlines, recreate real-life sensations online, and craft copy that lingers in the consciousness long after the user has left a site. Copywriters new or seasoned will find techniques to move effective communication from the printed page to the Web and mobile devices.

In this class, you will learn how to:

Write benefit-driven web copy that's both engaging and succinct
Create copy for social networks and curated content for branded communities
Talk with art directors about new digital options
Figure out which media (traditional or new) is best for your marketing message
Adapt your style for social media messaging, mobile content, or a proper landing page

By the end of class, you will have:
Experience (and portfolio samples) to apply to web, mobile and social media copywriting.

Course Syllabus

Copywriting for the Web (PDF)

View a sample syllabus for the class here.

• Ad Copywriting Certificate Program – ONLINE

Instructor

Amanda McCormick has created high impact branding initiatives for clients ranging from major media companies to emerging technology startups to nonprofits. Past assignments for SocialFlow, Lifetime Television, the Book of the Month Club, Lexis-Nexis, the British Tourist Board, Film Society of Lincoln Center and Virgin Atlantic Airways have appeared in print, outdoor venues, TV and online. She also provides digital, content and brand strategy to a variety of clients through her consulting firm, Jellybean Boom.

Amanda McCormick's Courses
Copywriting for the Web – New York (Starts July 16)
Copywriting for the Web: Advanced – (Starts June 3)
Email Marketing – (Starts May 29)
Email Marketing – (Starts July 24)

Testimonials

If you need an extra boost with your copywriting skills, this is the class to take. Amanda evaluates everyone's experience and incorporates great examples and homework to really get you thinking. Simply an amazing class! -- Nicole Monahan

"Amanda brings energy, enthusiasm, and professional experience. I'd definitely take another class with her. Digital space and social networking are changing daily, so we need someone like her to help us wade through it." -- Rachel Wallack

"Amanda believes in you, brainstorming to make your ideas more marketable. She also shares her experience with interesting, relevant stories that bring her lessons to life." -- Carole Lotito

"I was very impressed with Amanda's depth of knowledge. There was never a question she couldn't answer and she was engaging, witty, and drew everyone in. She perfectly bridged the creative and technological sides of web copywriting." -- Vanessa Read

"Amanda's class was engaging, informative, and practical. I came away with a wealth of knowledge I can use in everyday situations in my industry." -- Angela Havrilla

"I have nothing but positive things to say about Amanda! She is a great teacher and covers a lot of subject material. She is honest and fair regarding homework critiques. Her funny sense of humor makes the classes even more enjoyable. Thanks, Amanda, for a great class!" -- Michelle Snell