Get access to our library of educational videos and learn new skills to stay ahead of the media pack.

Questions or comments about Mediabistro
How-To Videos

Get answers:
Read the FAQs.

Contact us:
Tech questions

or call 212-493-4054

System requirements

Flash 7 or higher
Download the latest version

Our videos are optimized for high speed internet connections and may not be viewed properly by users with dial-up connections.

Creative Problem Solving

Examine the thought processes involved in truly creative branding

1. Introduction (1:16)

Table of Contents

  1. Introduction (1:16) 1:16 FREE!
  2. What Is a Creative Idea? (3:50) 3:50 FREE!
  3. Brainstorming & Historical Research (6:44) 6:44 FREE!
  4. Between "Flourishy" and the Man-Cave (5:28) 5:28 FREE!
  5. Connecting Art, History and Design (8:58) 8:58 FREE!
  6. Visualization of a Conversation (10:59) 10:59 FREE!
  7. Brand Presence in Three Dimensions (12:20) 12:20 FREE!
  8. Conclusion (:21) :21 FREE!

Video Details

Examine the thought processes involved in truly creative branding. Jonathan Gouthier offers several case studies from his own practice, detailing how his firm developed and executed design concepts. Along the way, he shares what he learned from each project about the mysteries of creativity.

More Videos in These Categories:

Related Videos


Jonathan J. Gouthier
In George Bernard Shaw's book Revolutionists Handbook it is stated, "The more things change, the more they stay the same." It is not that Jonathan Gouthier is starting a revolution, but the way this designer views the challenges in brand design has and so has his company. Gouthier marches in as WITH creative, LLC merged from his original studio Gouthier Design now with an interactive and strategy arm. WITH is built on the concept that creativity can help businesses grow and change the landscape of corporate communications.

Gouthier continues to collaborate with clients in his specialty of brand image development. Jonathan's work has been featured in numerous international publications and exhibitions, most recently included in the Best of Self-Promotion Design and the Asia-Pacific Almanac 5 being released in 2009. He has been a noted educator and speaker with recent seminars offered at HOW Design Conference 2009, TypeCon 2009 and Industry Heros Week at Miami Ad School.

Jonathan's intrigue with cultural influences, visuals, typography and their affect on a person's decision making are the tools that he assembles together and collaborates with his clients to create their true story. The imagery and its visual voice can enhance or detract from society and its perceptions of organizations. These journeys that are created by Gouthier WITH his clients produce results and justifiably can be termed beautiful.