Designing Effective Banner Ads
Paulina Tracz gives you a guide to the anatomy of a banner.
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What goes into a successful banner ad? Paulina Tracz (aka "Simple Pea") gives you a guide to the anatomy of a banner, some general do's and don'ts, and a slew of helpful ideas on how best to approach your banner's graphic and typographical elements.
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Simple Pea is the brain child and creative practice of Paulina Tracz, whose trade best falls under the label of communication designer. She is a graduate of Cornell University and Fashion Institute of Technology in NYC, where she learned to communicate in both the literal as well as visual senses. Degrees aside, she is also very passionate about her work, continuously learning independently through books, the internet and experience. Her design notebook and blog can be found at www.simplepea.com.